Lishui Jingning, the source of the Ou River. A place of stunning mountains and clear waters, like a paradise on earth.

The people there revere the phoenix as their guardian spirit. The women there can hold their liquor, shoulder responsibilities, and make their own decisions. Joy Chen grew up in such a place. With distinctive features and a spark in her eyes, she was called "the golden phoenix that flew out of the mountains" from a young age.

She spent her childhood herding livestock. The entire mountain was hers, and she loved singing folk songs. But her heart held more than just the mountains—it held the world beyond them. She loved listening to business stories and dreamed of one day venturing out of the mountains to make her mark in the world.

At 16, she left the mountains for the first time to study in Lishui, choosing a major related to business.

At 18, she began working. Before turning 21, she worked as a sales representative, traveling across the country and covering the breadth of the nation's north and south.

But that wasn't enough. Greater than this was the world.

At 22, she apprenticed under masters to systematically study international trade. At 25, she began her own international free trade business. Europe, the Americas, Asia, Oceania—she visited developed nations one by one, leaving her footprints across the globe.

At 30, she officially started her entrepreneurial journey. Three people, one small team.

Later, she became a mother of two. Her children loved visiting trampoline parks, never getting enough of the trampolines, swings, soccer goals, sensory integration equipment—everything. Every time it was time to leave, they were reluctant to go.

She spent over fifteen years in the trampoline industry. She understood safety, craftsmanship, and the industry's pain points. She discovered that the biggest problem with home trampolines wasn't safety—it was size. Kids would hit the edges after just a few jumps, and adults wouldn't dare use them at all. Real trampoline parks revolve around one core concept: "big"—only larger spaces can bring true, unrestrained freedom.

She set out to do one thing: bring the joy of trampoline parks safely into homes.

She made bigger trampolines. Then added swings, soccer goals, and sensory equipment. Not haphazardly thrown together, but integrated into a backyard trampoline paradise. Kids would bounce off the trampoline, then turn to swing, play soccer, or walk the balance beam. An entire afternoon would pass without them wanting to come inside.

This is what MERSCO calls "Discover Greater Space." Where others saw merely a larger trampoline mat, for her, true "greater space" meant transforming the entire backyard into a children's paradise.

At 40, she decided to build a brand. She vowed to make MERSCO the leader in the home trampoline category.

She describes her three decades as: ten years of honing, ten years of accumulation, ten years of growth.

From a girl herding livestock in the mountains to a global entrepreneur. From venturing out alone to create a backyard paradise for children everywhere.

She still loves singing folk songs. Only now, her voice drifts from the banks of the Ou River to the Rhine and the Mississippi.

And after flying so far, she ultimately discovered that the most precious world worth protecting is the sound of children's laughter.